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Eras

A century of European automotive heritage, decade by decade

SSK
11920s

1920s

The birth of the automobile as we know it. Lancia invented the monocoque with the Lambda. Mercedes built the supercharged SSK. Bentley won Le Mans. The foundations of European automotive engineering were laid in this decade.

Mercedes-Benz SSK
Traction Avant
Beetle (Type 1)
21930s

1930s

Speed and elegance. The Mercedes Silver Arrows dominated Grand Prix racing. Bugatti built the Atlantic, possibly the most beautiful car ever made. Ferdinand Porsche designed the Volkswagen. The golden age of coachbuilding reached its peak.

Citroën Traction AvantVolkswagen Beetle (Type 1)
XK120
356 Speedster
356 Pre-A
Defender 90
41940s

1940s

Rebirth from ruins. Post-war Europe rebuilt its car industry from bombed-out factories. Porsche built the first 356 in a sawmill in Austria. The Citroen 2CV and VW Beetle began motorizing nations. The Jaguar XK120 became the fastest car in the world.

Jaguar XK120Porsche 356 SpeedsterPorsche 356 Pre-ALand Rover Defender 90
550 Spyder
Giulietta Sprint
300 SL Gullwing
D-Type
DS 21 Pallas
71950s

1950s

The sports car era begins. The Mercedes 300 SL introduced fuel injection and gullwing doors. The BMW 507 nearly bankrupted its maker. Ferrari and Jaguar battled at Le Mans. Porsche's 550 Spyder became James Dean's last ride.

Porsche 550 SpyderAlfa Romeo Giulietta SprintMercedes-Benz 300 SL GullwingJaguar D-TypeCitroën DS 21 PallasJaguar XKSSFiat 500 (Nuova)
E-Type Series 1
P1800
A110 Berlinette
Elan Sprint
250 GTO
221960s

1960s

The golden age. Enzo Ferrari called the Jaguar E-Type the most beautiful car ever made. Lamborghini invented the mid-engine supercar with the Miura. The Ferrari 250 GTO became the most valuable car in history. The MINI won Monte Carlo three times.

Jaguar E-Type Series 1Volvo P1800Alpine A110 BerlinetteLotus Elan SprintFerrari 250 GTOMINI Cooper S (Classic)Mercedes-Benz 600 PullmanMercedes-Benz 280 SL (Pagoda)+14 more
E-Type Series 3 V12
Interceptor III
A112 Abarth
5 Series (E12)
911 Carrera RS 2.7
181970s

1970s

Extremes and crisis. The Lamborghini Countach defined the supercar silhouette. The oil crisis threatened the performance car. BMW launched the 3, 5, 6, and 7 Series in a single decade. Lancia and Porsche battled for rally supremacy.

Jaguar E-Type Series 3 V12Jensen Interceptor IIIAutobianchi A112 AbarthBMW 5 Series (E12)Porsche 911 Carrera RS 2.7Lancia Stratos HFLamborghini Countach LP400Ferrari 308 GTB+10 more
Quattro (Ur-Quattro)
Pantera GT5-S
5 Turbo
5 Series (E28)
037 Rally
251980s

1980s

Turbo power and Group B. The Ferrari F40 broke 200 mph. Audi's Quattro revolutionized all-wheel drive. Group B rallying pushed technology to lethal extremes before being banned. The BMW M3 dominated touring car racing across the world.

Audi Quattro (Ur-Quattro)De Tomaso Pantera GT5-SRenault 5 TurboBMW 5 Series (E28)Lancia 037 RallyAudi 100 (C3)BMW 3 Series (E30)Mercedes-Benz 190E 2.3 (W201)+17 more
190E 2.5-16 Evolution II
100 (C4)
3 Series (E36)
Delta HF Integrale Evo II
80 (B4)
351990s

1990s

The last analog era. The McLaren F1 became the greatest car ever built. The Porsche 993 was the last air-cooled 911. The Audi TT brought Bauhaus to the road. The BMW Z8 channeled the 507. Pagani built the Zonda in a village workshop.

Mercedes-Benz 190E 2.5-16 Evolution IIAudi 100 (C4)BMW 3 Series (E36)Lancia Delta HF Integrale Evo IIAudi 80 (B4)Bugatti EB110 GTBMW 850CSi (E31)McLaren F1+27 more
Z8
A4 (B6)
7 Series (E65)
A8 (D3)
Enzo Ferrari
322000s

2000s

Supercars and SUVs. The Porsche Cayenne saved the company. The Ferrari Enzo used F1 technology. The Bugatti Veyron broke every record with 1,001 hp. Audi proved it could build a supercar with the R8. The Lamborghini Gallardo made exotics accessible.

BMW Z8Audi A4 (B6)BMW 7 Series (E65)Audi A8 (D3)Ferrari Enzo FerrariBMW Z4 (E85)Porsche Cayenne (955)Lamborghini Gallardo+24 more
A1 (8X)
X3 (F25)
SLS AMG
5 Series (F10)
A7 Sportback (4G)
292010s

2010s

The hybrid revolution. The Holy Trinity of LaFerrari, McLaren P1, and Porsche 918 proved electrification could enhance performance. The Lamborghini Aventador carried the last pure V12. BMW's i3 and i8 previewed the electric future.

Audi A1 (8X)BMW X3 (F25)Mercedes-Benz SLS AMGBMW 5 Series (F10)Audi A7 Sportback (4G)Audi Q3 (8U)Lamborghini Aventador LP 700-4BMW 1 Series (F20)+21 more