1968–1976





The car that saved Audi. After near-bankruptcy under DKW, the 100 established Audi as a modern, engineering-led manufacturer and funded everything that followed.
History
Ludwig Kraus secretly developed the 100 without Volkswagen management's knowledge. When presented to VW chief Heinrich Nordhoff, the car was so impressive it was approved immediately. Its success financed Audi's transformation into a premium brand.
Production & Heritage
Production Total827,474
DesignerLudwig Kraus
Production Period1968–1976
Estimated Value$8K–$20K
Value estimates are editorial assessments based on recent auction results and market trends.
Technical Specifications
Engine1.8L Inline-4
Power100 hp
Transmission4-speed manual
DrivetrainFWD
Weight1,060 kg
Engine Details
Displacement1.8L (1,760 cc)
Performance
Weight-to-Power10.6 kg/hp















